Sportivate

What is Sportivate?

Sportivate is a four year, nationwide campaign that captures the excitement of the London 2012 Games, providing opportunities for teenagers and young adults to receive 6-8 weeks of coaching in a sport of their choice and guiding them into regular participation within their community.

Sportivate targets 14-25 year olds who may not seek out sporting opportunities themselves or those who are doing sport for a very limited amount of time. These participants might be described as the ’semi-sporty’. The target group was selected for this campaign because research shows that the period in which people leave full time education and start to lead more independent lives is when many stop, and do not resume, regular sports participation. Sportivate will play a role in long term behavioural change by providing new and exciting opportunities.

Sportivate in Sussex

Within Sussex our mission is to use the Sportivate campaign to ensure that more teenagers and young adults have the opportunity to find a sports activity that is attractive, affordable and accessible to them, with the ultimate aim of supporting them into life-long participation. In Sussex, our Sportivate aim is to retain 7,909 participants over the four years, engaging them in the 6-8 week Sportivate coaching sessions and motivating them to carry on playing sport regularly afterwards. Active Sussex successfully applied for nearly £850,000 of Lottery Funding to help us achieve this target.

How can I get involved?

Active Sussex is inviting applications from organisations that would like to access the funding to deliver activities and help achieve our mission. These activities could be delivered to new members separately (e.g. Return to Sport) or you may wish to invite new members to join in existing activities for a 6-8 week trial. The only requirement is that the organisation does everything it can to ensure the new members enjoy their experience and are retained within the activity during the 6-8 weeks and longer!