Paralympics sponsor invests £10m for School Games

10 January 2012 12:23


school games discus

London 2012 Paralympic Games sponsor Sainsbury’s today pledged a £10 million package to support the new School Games Competition over the next four years. The company's financial input will mean additional investment for School Games organisers, whose positions will be extended from two years to four years, up to 2015.

This expansion of the School Games legacy plan has been made possible in part thanks to £14 million from the Department of Health and a further £8 million from Sport England. The funding package was announced by Secretary of State for Culture, Olympics, Media and Sport, Jeremy Hunt and Sainsbury’s Chief Executive Justin King.

Adidas has also today signed up as official kit supplier for the Sainsbury’s 2012 School Games national finals.  The company will provide kit for the 1,600 young athletes who will compete in the School Games finals in the Olympic Stadium in May.
Jeremy Hunt said: “The fantastic funding package announced today – from Sainsbury’s, Adidas and the Department of Health - shows the commitment to completely transform competitive sport in schools.  I want to thank Sainsbury’s and adidas for their generosity in helping to secure the future of the School Games beyond 2012.”
Justin King said: "We are thrilled to announce our support for the School Games over the next four years. It will complement our Paralympic Games sponsorship perfectly and will add extra weight to our hugely successful Active Kids Scheme which is now in its eighth year."

The Sussex School Games will take place on Tuesday 3 July at K2, Crawley.

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