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This Girl Can Reaches Australia!

This Girl Can Reaches Australia!

Categories: This Girl Can

The groundbreaking This Girl Can campaign hits Australia as Sport England team up with VicHealth to get women of all shapes, sizes and levels of ability active!

The initial three-year partnership will see the world’s first health promotion foundation adopt This Girl Can’s groundbreaking formula of showing real women and girls playing sport and getting active.

The aim is to help others in the state of Victoria, which includes the city of Melbourne, overcome the fear of judgement that holds many back – and achieve similar success to the original campaign that has inspired 2.8 million more women to get active to date.

Read the full background story.

Watch Phenomenal Woman – the latest This Girl Can advert.