Active Sussex reflects on the launch of Sport England’s new strategy
Categories: Sport Industry News
A week on, Active Sussex reflects on the launch of Sport England's strategy, 'Uniting the Movement' - a bold 10-year vision to transform lives and communities through sport and physical activity.
Speaking about the launch, CEO Sadie Mason MBE said: " I welcome the clear focus on key issues that are not only relevant to today's current situation, but also seeks to embed physical activity as a life choice that benefits communities. It marks a step change in the way sport and physical activity is offered, accessed and delivered in local spaces. It brings a message of future recovery, inclusion and collaboration to achieve a common aim by all organisations involved. I encourage all our stakeholders to join Active Sussex in uniting the movement."
Following extensive consultation with the sport and physical activity sector, Uniting the Movement identifies the longer-term challenges of the decade ahead – issues that were still important before Covid-19 struck, but are now crucial.
As its heart, Sport England's strategy seeks to tackle long-standing inequalities that have existed within our sector and been reinforced by the disruption of the pandemic.
For certain people, such as disabled people, people from lower socio-economic groups and people from Black and Asian backgrounds, there’s a clear pattern of low levels of activity.
As a result, Uniting the Movement demonstrates Sport England's focus on providing more opportunities for those who are being left behind.
Watch the Uniting the Movement launch video:
Tom Hollingsworth, Chief Executive of Sport England said: "This strategy comes at a critical time. Alongside the National Lottery and government, we have made significant funding available, but many organisations are struggling, and activity levels have taken a significant hit. But amid all that challenge and uncertainty, we believe there are also enormous opportunities to fast-track the role sport and physical activity plays in helping people to live happier, healthier lives.
"With a short-term focus on helping sport to recover from the ongoing challenges of the pandemic, this strategy identifies the other major issues that for the next decade will be a priority. At the heart of all this is a ruthless focus on providing opportunities to people and communities that have traditionally been left behind, and helping to remove the barriers that stop them from playing sport and being active."