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Active Sussex reflects on the launch of Sport England’s new strategy

Active Sussex reflects on the launch of Sport England’s new strategy

Categories: Sport Industry News

A week on, Active Sussex reflects on the launch of Sport England's strategy, 'Uniting the Movement'  - a bold 10-year vision to transform lives and communities through sport and physical activity.

Speaking about the launch, CEO Sadie Mason MBE said: " I welcome the clear focus on key issues that are not only relevant to today's current situation, but also seeks to embed physical activity as a life choice that benefits communities. It marks a step change in the way sport and physical activity is offered, accessed and delivered in local spaces. It brings a message of future recovery, inclusion and collaboration to achieve a common aim by all organisations involved. I encourage all our stakeholders to join Active Sussex in uniting the movement."

Following extensive consultation with the sport and physical activity sector, Uniting the Movement identifies the longer-term challenges of the decade ahead – issues that were still important before Covid-19 struck, but are now crucial.

As its heart, Sport England's strategy seeks to tackle long-standing inequalities that have existed within our sector and been reinforced by the disruption of the pandemic.

For certain people, such as disabled people, people from lower socio-economic groups and people from Black and Asian backgrounds, there’s a clear pattern of low levels of activity.

As a result, Uniting the Movement demonstrates Sport England's focus on providing more opportunities for those who are being left behind.

Watch the Uniting the Movement launch video:

Tom Hollingsworth, Chief Executive of Sport England said: "This strategy comes at a critical time. Alongside the National Lottery and government, we have made significant funding available, but many organisations are struggling, and activity levels have taken a significant hit. But amid all that challenge and uncertainty, we believe there are also enormous opportunities to fast-track the role sport and physical activity plays in helping people to live happier, healthier lives.

"With a short-term focus on helping sport to recover from the ongoing challenges of the pandemic, this strategy identifies the other major issues that for the next decade will be a priority. At the heart of all this is a ruthless focus on providing opportunities to people and communities that have traditionally been left behind, and helping to remove the barriers that stop them from playing sport and being active."

Discover Sport England's new strategy

Discover Sport England's new 10-year strategy, Uniting the Movement, here. 

You can find accessible formats of the strategy here.

A PDF summary of the strategy can be found here.