We all know that children and young people aren’t getting enough exercise. But why is that?
According to Sport England’s Active Lives survey (2021-22), only 47% of children who regularly exercise strongly agree that they enjoy taking part in sport and physical activity – a figure that’s still down on pre-pandemic levels (51%) which were already low.
And if most kids aren’t enjoying it, we’re missing the mark – and putting millions of young people off sport and exercise for life.
Find out more about the campaign here and how you can get involved. The website includes useful resources for coaches.