Promoting Sport & Physical Activity

Sports equipment
  • Could your activity name put some people off?
  • Have you adapted your sessions for people to attend in Winter?
  • What information is available to potential participants?

These are some of the questions you can use to evaluate how your activity can engage more physically inactive people.

If you are planning to organise an activity to help physically inactive people to become inactive, or want to evaluate your existing programmes, Active Sussex have created a tool to do this. Using Sport England’s Inactivity Design Principles and Checklist, we have created a series of qualitative questions to ask about each activity. These questions are based on what has been found to work in order to engage and retain inactive people in physical activity.

Download the questions here. You can use them to evaluate one small-scale activity or a whole programme of activities.

An example of the Inactivity Design Principles scoring framework to highlight areas for improvement. In this example, developing better community partnerships and scaling up what works are the key areas for improvement.

Once you have answered these questions, you can identify areas where you are doing well, areas for improvement and additional things you can do that would help you to engage more inactive people. The tool will give you an indicative score for each Inactivity principle, to help you focus on the area where changes would have the most impact. For example you may be organising fantastic sessions, but perhaps your marketing is off-putting to some inactive people. A small change could lead to you recruiting more participants.  

To use the online tool or for more information, please contact Henry McLaughlin on hmclaughlin@activesussex.org or call 01273 643838. 

For more information please contact:

Henry McLaughlin

Henry McLaughlin

Insight Officer

Henry analyses activity data to provide Active Sussex and partners with the insight needed to help people become more active.