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Funding opportunity to diversify sport and physical activity workforce

Funding opportunity to diversify sport and physical activity workforce

Categories: Active Sussex News Funding

Sport England are making up to £1 million available to diversify coaches and volunteers in the sport and physical activity sector.

The Workforce Diversity Great Ideas Fund, is available to engage women and/or Black, Asian and minority ethnic (BAME) communities in positive workforce opportunities, such as volunteering or coaching. 

With both Coaching Week and Volunteers’ Week taking place now, the National Lottery funding has been allocated to address the fragmented workforce – partly comprised of coaches and volunteers – that is currently lacking diversity.

The ambition is to help ensure people working in sport and physical activity are skilled, motivated, valued, equipped for their role, are enjoying a positive experience and is representative of our diverse nation.

Up and down the country, amazing people are doing amazing things to support people in their community to become more active.

They are the unsung heroes, the backbone of physical activity. We know that these people make the difference and we're hoping to help these people to do more and help others to get involved.


It doesn't matter what stage of development your idea is at. It can be an idea on paper, or something already being delivered which you think has the potential to be scaled up or replicated with a different audience or in a new community.

Deadline: Applications can be submitted between now and Wednesday 3 July, with Sport England then assessing submissions and contacting selected projects to develop a full application in August and September.

Final decisions on funding will then be made in October and November.

More information 

For further Workforce application information in Sussex please contact Anthony Statham, Strategic Relationship Manager and Workforce lead, Active Sussex, E: astatham@activesussex.org/ T: 01273 644149.

Active Sussex and Workforce developments 

One of the ways we are tackling inactivity across the county is through our Workforce project thanks to grant investment from Sport England to continue developing a workforce infrastructure to tackle physical inactivity in Sussex. 

Plans are in place to use this funding to target wards in Hastings, Wealden, Eastbourne and Lewes, building on from our insightful and successful workforce pilot in Rother over the past year. 

Active Sussex has been working with Rother District Council to build the workforce needed to engage inactive people.

The first stage of this project has been to understand physical activity levels and attitudes of residents and participants, and the coaches and volunteers needed to support them to become active. You can download our report on audiences here: Rother Workforce Project Stage 1 report – Understanding Audiences.

Rye Runners are one of the clubs helping inactive people to become physically active and we took a look at what techniques and approaches they use in our video below - A Workforce for an Active Nation: Rye Runners.

Active Sussex Workforce & Insight links