Promoting Sport & Physical Activity

Sports equipment

This Girl Can is a Sport England national campaign. It’s a sassy celebration of active women everywhere who are doing their thing, no matter how they do it, how they look or even how sweaty they get.

Sport England would like anyone who shares their aspirations and values to use the This Girl Can Brand mark & assets.

All partners will need to register for a license to use the logo & marketing materials. Click here to register your club or organisation or email thisgirlcan@sportengland.org for more information. 

Get Active!

To celebrate This Girl Can’s fifth anniversary, the award-winning campaign is back with a brand-new TV advert launched on Friday 17 January 2020, to inspire more women and girls to take part in sport and physical activity.

The advert shows the raw unfiltered reality of women exercising in whatever way that works for them.

Join in the media conversation using #ThisGirlCan and @ThisGirlCanUK. 

More details here. 

This Girl Can’s previous advert was the #FitGotReal campaign, with an innovative advert screened on Friday 26 October 2018. 

More details here.

This Girl Can previous ad launched on Friday 24 February 2017.

More details here.

How to get involved in Sussex

  • Become a This Girl Can Supporter here
  • Join the social media conversation using #ThisGirlCan and #FitGotReal hashtags
  • Promote your group, class, project or story with Active Sussex
  • Access Secondary School resources here

Below are just a few examples…

Brighton & Hove Women’s Running Club – find out about available programmes.

Tennis Tuesdays – Social Tennis, serious Fun!  Sessions focus different area’s of the game & match play with other women at your level.

#JoinTheMovement – get exercising, moving & dancing across Sussex

The Football Association – and the local arm Sussex FA – run various campaign to get more women & girls to give football a try. 

Biking Belles Chichester – Cycling club developing well-being, fitness & confidence for women – by women

Girls Get Active – activities with Brighton & Hove City Council / Freedom Leisure

Sussex Cricket Foundation – Take Part Weekly Cricket Sessions’ for girls

Get Delivering! 

Female & interested in becoming a coach? Sign up to Project 500

Under useful resources we have provided a list of useful links and documents to help you target and engage with females.