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Each year ukactive (the trade body for the fitness, leisure and physical activity sector) publishes their "UK Health & Fitness Market Report". It is the most authoritative analysis of sector performance. It tracks customer visits across public and private health and fitness clubs, from major chains to independents. This report also presents quarterly trends from the health and fitness sector’s most authoritative dataset, providing a unique view of performance and consumer behaviour across the UK.
Now in it's second year, we can start to track changes and trends. It can be used to inform strategic decision-making for operators, and policymakers.
It is not a comprehensive report, but it covers 74% of private operators, 88% of independents and 85% of public operators.
This provides an unprecedented depth of insight. Showing a resilient and growing market, powered by increasingly diversified offers aligning with consumer motivations and barriers.
Shows changes in number of clubs, visits, income, membership etc