New Getting East Sussex Moving campaign is launched

#GettingEastSussexMoving is a new campaign launching this month that aims to encourage people in East Sussex to be more active.

The campaign, which is coordinated by Public Health at East Sussex County Council in collaboration with a range of activity partners and providers, identifies and celebrates the wide range of amazing local places across the county where people can walk, cycle, swim, exercise and get active in a way that suits them, with messaging that highlights the benefits to health and wellbeing of becoming more active.

September’s theme is based on leisure centres and swimming pools, with the county benefitting from both Wave Active and Freedom Leisure.

Jackie Wood, from Freedom Leisure, said: “Our centres provide a wide range of activities to support the local community to be more active; whether that’s by using our gyms, attending exercise classes, social events, sport sessions, or swimming in one of our pools.

“Most importantly our team of dedicated and trained staff can provide all the help and support you need to be more active and start moving more.”

Duncan Kerr, CEO of Wave Active, said: “Wave Active is an award-winning charity and social enterprise, supporting local communities with facilities, activities, and services to inspire active lifestyles.

“Our purpose is ‘Inspiring Active Lifestyles’ and vision, ‘To be at the heart of the improvement of health and wellbeing in the Community’.

“Managing 15 leisure facilities and Newhaven Fort, across the Lewes District and Eastbourne Borough of East Sussex we are passionate about providing opportunities that support individuals to gain, regain or maintain: health, fitness, and wellbeing.”

Week one of the campaign focuses on physical activity and coincides with Blood Pressure UK’s campaign #KnowYourNumbers.

Week two will look at using your local swimming pools and the benefits of swimming for all ages, as well as, promoting the importance of learning to swim whatever your age!

Strength training is the focus of week three and ties in with National Fitness Day on September 20. This looks at the importance of getting the right support and advice while getting fit, as well as the benefits of strength training as we get older.

Finally, week four will look at the benefits of yoga and Pilates for all ages, ranging from increased balance and mobility through to better sleep for children and adults.

The #GettingEastSussexMoving campaign ties in with the overarching #GettingSussexMoving campaign launched by Active Sussex.

For more about information about Wave Active, visit www.waveleisure.co.uk or for Freedom Leisure, visit www.freedom-leisure.co.uk

Look out for the hashtag #GettingEastSussexMoving on social media.