Following extensive consultation with the sport and physical activity sector, Sport England launched its new 10-year strategy in 2021 – ‘Uniting the Movement’. The strategy identifies the longer-term challenges of the decade ahead – issues that were still important before Covid-19 struck, but are now crucial.
As its heart, Sport England’s strategy seeks to tackle long-standing inequalities that have existed within our sector and been reinforced by the disruption of the pandemic.
For certain people, such as disabled people, people from lower socio-economic groups and people from Black and Asian backgrounds, there’s a clear pattern of low levels of activity.
As a result, Uniting the Movement demonstrates Sport England’s focus on providing more opportunities for those who are being left behind.
The Five Big Issues
The five big issues are where Sport England see the greatest potential for preventing and tackling inequalities in sport and physical activity. Each one is a building block that, on its own, would make a difference, but together, could change things profoundly:
1. Recover and reinvent
Recovering from the biggest crisis in a generation and reinventing as a vibrant, relevant and sustainable network of organisations providing sport and physical activity opportunities that meet the needs of different people.
2. Connecting communities
Focusing on sport and physical activity’s ability to make better places to live and bring people together.
3. Positive experiences for children and young people
Unrelenting focus on positive experiences for all children and young people as the foundations for a long and healthy life.
4. Connecting with health and wellbeing
Strengthening the connections between sport, physical activity, health and wellbeing, so more people can feel the benefits of, and advocate for, an active life.
5. Active environments
Creating and protecting the places and spaces that make it easier for people to be active.