This Girl Can returns with new inspirational message
The inspirational campaign, funded by The National Lottery and released last week, includes a new film showing real women using practical, inventive and unconventional ways to fit exercise into their lives.
The latest phase comes after the latest Active Lives Adult Survey from Sport England highlighted imbalances including:
- Women in lower paid, routine jobs are almost twice as likely to be inactive (doing less than 30 minutes of exercise a week) compared to women in senior and managerial roles (33.5% compared to 17.7%).
- Differences in activity levels amongst women of different ethnicities, with women of a South Asian background (36%) and black women (29.4%) more likely to be inactive than white British women (25.3%).
- A mix of practical and emotional pressures, such as lack of time, fear of judgement and lack of confidence, prevent many women from being as active as they would like.
Sport England insights also highlighted that many of these pressures come from the way marketing, the media and TV often portray exercise as being for women who have the money to afford gym memberships, expensive sports clothes or plenty of free time.
The campaign is looking to inspire and motivate women with its new Fit Got Real film by showing real women of different ages and ethnicities doing exercise their own way.
Examples include running around a park pushing their child in a pram, hula hooping at home or teaching themselves how to swim using YouTube - and sharing the message that no matter how unconventional, it all counts as exercise.
Jennie Price, Chief Executive of Sport England said: “There are some stark inequalities when it comes to different levels of exercise amongst women in England.
“Many of the pressures of modern life do not make it easy for women to have the confidence and motivation to be active. The health and wellbeing benefits of being active should be available to all women, and that is why we have a new message - Fit Got Real – to celebrate the creative and often unconventional ways many women are fitting exercise into their busy lives.”
Caroline, 36, who stars in the new film, said: “As a full time carer I rarely have time to myself and am often under a lot of pressure both emotionally and physically.
“At the end of the day, I always felt I was either too tired, didn’t have enough time or wasn’t motivated enough to exercise. But, one day I realised how important it was (for my mental and physical health) to spend some time on myself and, with the help of my friends and support groups in the community, I could see a way out!
“Rather than spending half an hour watching TV, I now get out to a dance class or over to the trampoline classes at the local community centre.
“With added daily pressures of work and family commitments, I completely understand how easy it is to get into a routine of not doing much exercise, but I feel so much happier and healthier from being more active. Even it’s a quick run up and down the garden it’s better than nothing!”
Having already inspired almost 3 million women to be more active since launching in 2015, This Girl Can’s new campaign is designed to appeal to an even wider range of women by showing images and telling stories of the realities of getting active for many women.
How to get involved in Sussex
- Become a This Girl Can Supporter here
- Join the social media conversation using #FitGotReal hashtag
- Promote your group, class, project or story with Active Sussex
- Apply for Sport England's Small Grants Programme here
For promotions information, please contact Active Sussex's PR & Communications Officer, Ruth Dacey, E: firstname.lastname@example.org / T: 01273 644153 / 07432507429.
For Sport England's Small Grants Programme help and advice please contact Active Sussex's Strategic Relationship Manager, Ross Joannides, E: email@example.com / T: 01273 644 154 / 07760 164001.
And for more information about This Girl Can’s #FitGotReal campaign, please visit here.