Women in Sport publish new insights into women aged 55-75
Categories: Active Sussex News
New research published by Women in Sport with the support of AgeUK looks at the experiences of women aged 55-75. The report focusses on attitudes towards ageing, women’s lifestyles and values, barriers to activity and how to support women to be more active in later life.
The study (with a small sample size of 20 women) is relatively small-scale and as such does not represent all women, but it does give a flavour of the values held and barriers faced by this age group.
The report shows that for women aged 55-75:
- Spending time with friends and family is a top priority, particularly looking after grandchildren and socialising with friends
- Women do not identify with the label ‘older women’
- Having fun and learning new skills are high on the agenda for this age group
- Volunteering can be a good entry point to being physically active
- Lack of self-confidence and self-belief are the biggest barriers to participation
- Women are not as active as men in later life and are missing out on the health and social benefits of sport
Recommendations for sport and activity providers
- Make fun and social aspects the focus.
- Engage women by offering non-traditional activities
- Reassure women on the suitability of activities
- Use positive images and language
- Support camaraderie and connections through social media groups