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Women in Sport publish new insights into women aged 55-75

Women in Sport publish new insights into women aged 55-75

Categories: Active Sussex News

New research published by Women in Sport with the support of AgeUK looks at the experiences of women aged 55-75. The report focusses on attitudes towards ageing, women’s lifestyles and values, barriers to activity and how to support women to be more active in later life.

Key findings

The study (with a small sample size of 20 women) is relatively small-scale and as such does not represent all women, but it does give a flavour of the values held and barriers faced by this age group.

The report shows that for women aged 55-75:

  • Spending time with friends and family is a top priority, particularly looking after grandchildren and socialising with friends
  • Women do not identify with the label ‘older women’
  • Having fun and learning new skills are high on the agenda for this age group
  • Volunteering can be a good entry point to being physically active
  • Lack of self-confidence and self-belief are the biggest barriers to participation
  • Women are not as active as men in later life and are missing out on the health and social benefits of sport

Recommendations for sport and activity providers

  • Make fun and social aspects the focus.
  • Engage women by offering non-traditional activities
  • Reassure women on the suitability of activities
  • Use positive images and language
  • Support camaraderie and connections through social media groups


  • You can download your copy of the report from the Women in Sport Website here.
  • You can download a copy of the Chief Medical Officer’s guidelines for adults and older adults here.